Ethan joined H&M in 2022 to help build and develop a new Content Photo Studio for North America focusing on Inclusion & Diversity for the brand. With his background in Global Retail and his extensive knowledge across design, styling and photography he is helping push the brand forward and elevating the customer experience.

As Art Director, Ethan is charged with Conceptualizing campaigns, Leading the Styling Team off and on-set, and booking all Talent needed for the Ladies Business Unit for the H&M US Website.